People who care about pets tend to care about animals in general. Sometimes pets lead people to appreciate wildlife in revolutionary ways.

U.S. retail sales of pet food rose 16% in 2020, 14% in 2021 and 12% in 2022. For a mature category approaching US$60 billion in annual sales, three years of growth in the double digits might seem to be cause for celebration, but the numbers are deceiving.

Dr. George Collings discusses the very real pitfalls of putting scientific research and reactive opinions on the same level of validity in pet food.

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