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American Made · Natural Ingredients · Premium Quality Real people, real answers: (262) 376-5390

About Us

Since 1998

Two people, a kennel on the river, and food they would feed their own dogs.

American Natural Premium was founded in 1998 by Jennifer Burlo and Gene Large. Both animal lovers, they already owned and operated Riverview kennel on the beautiful Milwaukee River in rural Wisconsin. They were disappointed with the existing selection of pet foods as the foods seemed to be either overpriced or filled with inexpensive, unnatural products.

So, they took it upon themselves to improve the lives of pets – both their own and those of their customers – by creating a delicious, natural, and high-quality pet food using three core principles: American made, uses real natural ingredients, and provides premium-quality nutrition.

And so, American Natural Premium (ANP as it is known by its loyal customer base), was born.

Made in Wisconsin, by a family that still answers the phone.
Three core principles

The same three rules, every batch since.

American made

Cooked in Wisconsin, in small batches, by people who live where it is made.

Real natural ingredients

Named meats and whole foods you can picture — no mystery meal, no fillers you have to look up.

Premium-quality nutrition

Every recipe is built to a complete and balanced standard, and the label says exactly what is in it.

1998 Family owned since
668 Independent shops carry us
26 States
Wisconsin Where every bag is made

Find a bag near you

We are carried by 668 independent pet shops across 26 states — the kind that know your dog by name.

Find a store

Or start with a recipe

Free shipping on orders over $50, shipped anywhere in the lower 48.

Shop recipes

Questions about what to feed? (262) 376-5390 — a real person will answer.

Welcome to our new website

Same family recipes. A fresh new market.

We rebuilt our website to make it easier to find the right recipe for your dog, see what’s in every bag, and find a store near you. Your account, orders and saved addresses are right where you left them.

  • Find the right recipe in a few taps
  • Every ingredient, explained
  • Free shipping on orders over $50
  • Find a store near you — or pick it up locally