American Made · Natural Ingredients · Premium Quality Real people, real answers: (262) 376-5390

Shop Find a store

A great fit for

Puppies to seniorsAAFCO all life stages
Everyday digestionPrebiotic fiber in every bowl

Core Line

Endurance Plus

5-star rated on Google · Be the first to review this recipe

More protein and fat for hard-working dogs.

No peas or potatoes

Probiotics

My dog weighs

Choose your bagHow we figure it

33 lb bag Lasts about 65 days · $1.20/day $78.01$2.36/lb

Enter your ZIP to see stores near you that carry Core Line

See all stores near you →

$78.01 $2.36 / lb

This order ships free

Send me a heads-up before my bag runs out. One friendly email around Nov 30, timed to your dog’s size and this bag.

Made in Wisconsin

Free shipping over $50 · Shipping policy

Satisfaction guaranteed

Here to help

#1Ingredient: Chicken meal

30%Protein (min)

412Calories per cup

Ingredients with benefits

Every ingredient, explained.

No mystery meal, no fillers you have to look up. Here’s what’s in the bag — and why it’s there.

#1 Protein

Chicken meal

Chicken with the water cooked out — a concentrated source of protein.

#2 Whole grain

Pearled barley

A hearty grain with soluble fiber and B vitamins for steady energy.

#3 Whole grain

Oatmeal

Gentle whole-grain oats bring soluble fiber and slow, steady energy.

#9 Protein

Menhaden fish meal

A concentrated fish protein with naturally occurring omega-3s.

#10 Healthy fat

Flaxseed

Plant omega-3 (ALA) and fiber for skin, coat and digestion.

The full label 21 ingredients · in label order

Tap any ingredient to see what it does.

What you won’t find

Peas
Lentils
Chickpeas
Potatoes
Corn
Wheat
Soy
Artificial colors
Artificial flavors

Nutrition & feeding

How much, how long, and what it costs per day.

Guaranteed analysis

Crude Proteinmin 30%

Crude Fatmin 20%

Crude Fibermax 4.5%

Moisturemax 10%

3,923kcal / kg

412kcal / cup

American Natural Premium® Endurance Plus Premium Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages, including growth of large size dogs (70 lbs. or more as an adult).

Feeding calculator

Based on the feeding chart printed on every bag.

Your dog’s weight 60 lb

2¼Cups a day

65Days per 33 lb bag

$1.20Per day

Standard 8 oz. cup. Activity settings are our rule of thumb. Adjust to keep a healthy body condition, and check in with your vet regularly. Fresh, clean water at all times.

Switching foods? Take a week.

Days 1–2

25% new · 75% current food

Days 3–4

50% new · 50% current food

Days 5–6

75% new · 25% current food

Day 7

All in. Welcome to the family.

Illustrated farmers market counter lined with American Natural Premium bags, with dogs waiting eagerly below

Farmers market to bowl

From our Wisconsin family to your dog’s bowl.

We’re a family company, and we make dog food the way a family would: if we wouldn’t feed it to our own dogs, it doesn’t go in the bag. Every recipe starts with real meat and ingredients you’d find on a Saturday market table. And we’d rather you shop local. That’s why you’ll find us at independent, neighborhood pet stores — and why a real person still answers our phone.

500+Independent pet stores

30Recipes, treats & toppers

1Wisconsin family, start to finish

Read our story

From the ANP family

Happy dogs, honest reviews.

5.0

5-star rated on Google

These are the best treats.... my dogs can not get enough of them.

Mallory G. on Google

my pepper loves the food and the snacks..ive tried Ollie and ot heres and she wont touch them..ive been buying for several years now pepper love it

Jeanne W. on Google

Excellent quality food and superb Customer Service. Always very friendly and helpful.

Lisa G. on Google

Chocolate, yellow and black Labradors lying in the grass

I have fed American Natural Premium to my AKC Labradors for over 15 years. It’s a food I feel good about feeding to all my dogs, from puppies to my seniors.

Anna Hausmann · Ania Labradors

Breeder program

Good questions

Asked at the counter, answered here.

Still deciding?

Call or text us. A real person on our Wisconsin team will help you pick the right recipe for your dog.

(262) 376-5390

Can puppies and adult dogs both eat it?

How long will a 33 lb bag last?

For a normally active 60 lb dog eating about 2.2 cups a day (from the feeding chart on the bag), that’s around 65 days. Use the feeding calculator above for your own dog.

How do I switch my dog to this food?

Take about a week: mix 25% new with 75% current food for two days, then half and half, then 75% new, and on day seven serve it on its own.

Can I buy it in a store?

Yes — more than 500 independent pet stores carry American Natural Premium. Enter your ZIP in the store finder to see who’s closest, and call ahead to check stock.

Find a bag near you.

ANP is carried by independent, neighborhood pet stores — the kind that know your dog by name.

271 Wisconsin 82 Illinois 54 Pennsylvania 38 Vermont 29 Missouri 23 Indiana 22 Michigan 20 Iowa 16 New Jersey 14 Minnesota + 17 more states

Endurance Plus33 lb · $78.01