Effective Date: 9/16/2025
American Natural Premium (“we”, “us”, “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://americannaturalpremium.com (the “Site”), purchase our products, or otherwise interact with us. Please read this privacy policy carefully. By using the Site, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We may collect the following kinds of information:
a) Information You Provide Directly
- Personal Information: name, email address, mailing address, phone number, billing and shipping information when you make a purchase or contact us.
- Payment Information: credit card number or other payment method details (collected via secure third-party payment processors).
- Account Information: if you create an account, user name, password, preferences.
- Newsletter / Marketing Preferences: if you opt in to our newsletter or other marketing communications.
b) Information Collected Automatically
- Usage Data: pages visited, time spent on pages, links clicked, IP address, browser type and version, device type.
- Cookies & Tracking Technologies: to track user behavior, session data, analytics, and preferences.
c) Information from Third Parties
- If you use third-party services (e.g. social media integrations, payment processors), we may receive information from them under their own privacy policies.
2. How We Use Your Information
We use the collected information for purposes including, but not limited to:
- Processing and fulfilling your orders; communicating with you regarding orders, shipping, returns.
- Personalizing your experience on the Site (e.g. remembering preferences, improving usability).
- Sending marketing or promotional materials, if you have opted in.
- Analyzing usage trends, site traffic, and user behavior to improve our products, services, and the Site.
- Detecting and preventing fraud or unauthorized activity.
- Complying with legal obligations.
3. Sharing Your Information
We may share your information with third parties in the following circumstances:
- Service Providers: third-party vendors who help with order fulfillment, shipping, payment processing, data hosting, email delivery, analytics.
- Legal Obligations: if required by law, regulation, legal process, or governmental request.
- Protection of Rights: to enforce our site policies, Terms of Service, or protect the rights, property, or safety of us, our users, or others.
- Business Transfers: in the event of merger, acquisition, or sale of substantially all of our assets, or other corporate changes, your information may be transferred.
We will not sell your personal information to third parties for their own marketing purposes without your explicit consent.
4. Cookies and Tracking Technologies
- We use cookies, web beacons, pixels, and similar technologies to operate and improve our Site, track user behavior, and for analytics.
- You can usually disable cookies via your browser settings, though some features of the Site may not function properly without them.
- Third-party analytics services (e.g. Google Analytics) may also use cookies to collect and process data (check their respective privacy policies).
5. Security
- We implement reasonable security measures (technical, administrative, physical) to protect your personal data from unauthorized access, disclosure, alteration, or destruction.
- No data transmission over the internet or storage system can be guaranteed as 100% secure; however, we strive to protect your information appropriately.
6. Retention of Data
- We retain your personal information only for as long as necessary for the purposes set out in this Privacy Policy, or as required by law.
- After that, we either delete or anonymize it. Certain information (e.g. order records) may be retained for tax, legal, or auditing requirements.
7. Children’s Privacy
- Our Site is not directed to children under 13 (or higher age if required by your jurisdiction).
- We do not knowingly collect personal information from children under that age. If you believe we have collected such information, please contact us so we can delete it.
8. Your Rights
Depending on your location, you may have certain rights regarding your personal data, including:
- Access: request a copy of your personal data we hold.
- Correction: ask us to correct or update inaccurate or incomplete data.
- Deletion: request that we delete your data under certain circumstances.
- Restriction: ask us to restrict certain processing of your data.
- Objection: object to processing.
- Portability: receive your data in a structured, machine-readable format.
- Opt-out: opt-out of marketing communications.
To exercise your rights, contact us using the information below.
9. Third-Party Links
- The Site may contain links to other websites that are not operated by us.
- We are not responsible for the privacy practices of those websites. We recommend you review their policies.
10. International Data Transfers
If you are accessing the Site from outside the U.S., your data may be transferred to — and processed in — the United States or other countries whose data protection laws may differ from your own. By using the Site, you consent to such transfers.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do:
- We will revise the Effective Date at the top.
- We will post the updated version on this Site.
- For significant changes, we may provide additional notice (e.g. via email or prominent banner).
12. Contact Us
If you have any questions, concerns, or requests about this Privacy Policy or our data practices, you can contact us at:
American Natural Premium
1964 Wisconsin Avenue
Grafton, Wisconsin 53024
Phone: 262-376-5390
